Leonie Summer
The story behind my own brand identity, one filled with a story, history and pride.
Service
Brand Identity
The Catalyst
What started as a single strand of hair became the catalyst of something much bigger. An homage to my heritage, self expression and confidence. I used this single strand of my hair to inspire a symbol, one that transformed into a focal point for my brand identity.
It represents who I am as a designer, choosing to design for more than just aesthetic; for a story.
The Colours
Colours inspired by the streets of Copenhagen and the beauty of the natural world. The Khaki and Dusty Rose reflecting the flora and fauna of my photography.
A warmth emanates from the palette.
The seed bag
Made from Vegan Chiffon, displaying a pattern made from dandelion seeds. The imagery was based off of a photograph I took at the beginning of my photography journey.
It contains Forget-Me-Not seeds, especially for
any potential future employers, a little humour and a beautiful & environmental outcome!
The seed card
An instruction guide explaining how to sow your Forget-Me-Nots.
The shapes and symbols included were all adapted from the symbols already present throughout the pack, creating synergy.
